Social Media-casting. Social Media served Jacksonville well in getting out the bad weather alerts.
Social Media is great for getting out the bad weather alerts. Checking your local news for severe weather warnings, or waiting for that little banner rolling across the bottom of your TV screen, may soon be “so 2011.” More and more, the Red Cross and local government emergency response teams are using social media to disseminate Jacksonville weather news, and it can save lives when the weather turns really bad.
Take tropical Storm Beryl, for example. She started dumping a foot rain on Jacksonville recently. The National Weather Service used Facebook to communicate to local residents: where they could find news, updates and other resources. What’s better than a text message, Tweet or Facebook post to warn Jacksonville residents about power outages and flooding? Duval, Nassau and Clay county use an app called the “CodeRED” weather warning system. It calls you in emergencies from National Weather Service issuing a warning.